Enthusiasm and sustainable pace

Today on a Slack group I really enjoy I found someone doing some research on content reach and content mechanics. As usual, there was a form to be filled in. Most questions were good, some made me revisit habits and some triggered me to write this post.

The person behind the effort was clearly enthusiastic and willing to make something happen. At the same time she seems quite young,, and enthusiasm is usually a young people’s thing. I have to admit, this is a sad moment, as I realize age is a thing affecting me ‍. She seemed to imply that her aim was to find out a good enough way to distribute curated content. Content creation is a long game, unless you are PSY and you release huge hit and then fade in the sunset. Content is a way to express ideas, and a one-idea-person does not seem tempting.

This is where sustainable pace comes to play. I admire people who manage to make sharing ideas seem effortless. This perception comes from their long streak of posts and their consistency. It’s easy to admire people like Seth Godin with their 7000+ day long streaks of daily posts.

What makes content more attractive? Hype or long term consistency?

What does it take to have such a long streak? How does one cultivate sustainable pace over short term acceleration?

At this point I believe consistency wins in the long game. Better over deliver in terms of time series consistency, than start too strong and quickly lose momentum.

On this topic there is also the flywheel model that people associate with Jeff Bezos and his success. This alone requires some separate post